What we do
Public relations and public affairs
Public relations and public affairs are about communicating the right messages and information to the right people, in the right way, at the right time to help shape what they think, feel and do to achieve business goals.
We build, strengthen and protect brands and their reputations and because everyone has different needs and mindsets our work is dynamic. We connect with consumers by launching products, leveraging sponsorships and Corporate Social Responsibility programmes, creating promotions, training spokespeople, executing event PR and generating publicity.
We stay on top of issues and, if a crisis does occur, we're all over it to minimise reputational damage. We engage internal audiences and help navigate them through organisational change. We work closely with government, industry groups, media, financial and investment communities, and other stakeholders to deliver on your brief.
Events and Activation
Our approach to events is based on superb creative, faultless planning and flawless delivery to achieve your business results and provide your audience with a real sense of your brand. Whether it's a high production awards dinner, a consumer activation, a strategic relationship-building event, a two day conference, or a multi-venue video-linked staff presentation, it's about executing your event in a seamless, simple way.
Marketing
Our attitude to marketing is 'whatever it takes to connect the brand and the buyer'. That means living and breathing brand strategy, advertising, B2B, trade marketing, sales support, activation, sponsorship leverage, product launches, promotions, publicity, ambassador programs, social media and media relations. We are all generalists with a specialty (in some cases, obsession) which means we can stick to our knitting when things get complicated. We're quite determined to make complicated things seem simple... whatever it takes.
Digital
At its heart, digital is about the power of genuine interaction with your customers or stakeholders - whether you're starting the conversation, joining the conversation or just listening. At Acumen we conceive, design, plan, facilitate and measure digital conversations that engage and move.
Design
Our creative team believes effective design is the result of careful attention to a brand's positioning, its personality, key messages and budget. We regard every customer and/or stakeholder communication as an opportunity to build a relationship and strive to deliver intelligent design that integrates seamlessly with your marketing and corporate communication projects. We specialise in making complex data as simple and as accessible as possible - we call this information design and it is at the heart of our craft. Our work encompasses all aspects of the creative process from concept to production.
Research
It's simple math. How do you know what buttons to push with your consumers or stakeholders? Talk and listen. We deliver crackingly good focus group-based consumer research or stakeholder audits for insights that will shift thinking.
We also deliver some of the best analysis around of traditional and social media coverage - to provide an objective view of what's being said about your brand, to inform strategy or to measure the effectiveness of a PR campaign. We believe insight leads to impact.
