News & views

e is for engaging

The Importance of Being Earnest

Posted by acumen on Monday, 09 September 2013 0 Comments

I recently experienced that even disagreement and conflict within an agency team is counter-intuitively a good thing! For one, it demonstrates a level of informed passion that you care enough about your client's work to fight for what you believe is the best approach. The other reason is that it pushes the team out of our comfort zones into new territories that can challenge conventional thinkin...Read the rest of this entry »

Where does Showrooming fit in the multi-device path to purchase?

Posted by acumen on Wednesday, 17 July 2013 0 Comments

How many people are familiar with the concept of Showrooming? Or should I ask how many people have actually 'showroomed'?For those who aren't familiar with the term, Showrooming is when you go into a retail store to examine merchandise or 'browse' an item without purchasing it and then go online and buy it for a lower price.What really interests me, is at what stage in the consumers purchase journ...Read the rest of this entry »

Walking the walk with CR communications

Posted by acumen on Friday, 21 June 2013 0 Comments

Corporate Responsibility is fast moving up the Boardroom agenda for companies all around the world. Today it is a mainstream business issue, and in practice few big companies can afford to ignore it. So why is it that there are still too few companies doing it well? The focus for 'good CR' has moved on from the idea of corporate giving. Now seen as a 'greenwash' this can often be misguided and ...Read the rest of this entry »

Unlocking the power of pinning

Posted by acumen on Wednesday, 15 May 2013 0 Comments

For those of you that have ventured across the digital divide and found yourselves immersed in the world that is Pinterest, I am sure we can agree on one thing ? it's incredibly addictive.Perhaps the addictive nature of Pinterest is in its pinboard-style photo sharing, which allows users to create and manage image collections based on their interests. Or, because it allows users to create communit...Read the rest of this entry »

So you're running a Facebook competition in Australia, are you ready?

Posted by acumen on Friday, 26 October 2012 1 Comments

Facebook competitions are a great way to reward fans, create hype and build brand awareness in an online space! Yes, you should absolutely consider Facebook competitions for your brand, but sometimes you can do more harm than good if you don't know exactly how to do it. It's surprising how many brands, or communications professionals, don't read the Facebook rules before developing and r...Read the rest of this entry »

Are events being overlooked in the communications strategy?

Posted by acumen on Thursday, 30 August 2012 0 Comments

A common missing element out of many communications strategies is the 'event' - why is this? Of course, events aren't relevant in every case but for some clients they are the perfect way to reach a targeted audience. Events can be a valid and strong component of any strategy and can be executed as a standalone activity or as part of a wider campaign. An event can elevate the key result of any ...Read the rest of this entry »

Let's talk digital

Posted by acumen on Thursday, 23 August 2012 0 Comments

We're often flooded with news on recently announced studies that point to the increased adoption of social media. For the most, these are of interest, but half way through reading these studies I often find they merely offer a variation to a theme or opinion I have already read. Social media research-fatigue anyone? Not just yet! However, it is always useful to stumble upon research that takes ...Read the rest of this entry »

The Good Bastard Principle

Posted by acumen on Tuesday, 07 August 2012 1 Comments

One of the first emails I received in my inbox upon starting at Acumen Republic several years ago was a departing email from a colleague. In this email, aside from the usual memoir, he espoused a few tips on "making it" in the industry. And one of these tips, while possibly intended for comic value more than anything else, has resonated with me to this day. He called it "The Good Bastard Princip...Read the rest of this entry »

Listening before you speak: Media research as a foundation of effective communications

Posted by acumen on Friday, 29 June 2012 0 Comments

Effective media research and analysis is a key component in the development of any sound communications strategy. Indeed, taking the time to listen before you speak can spell the difference between engaging your target audiences and having your message heard, and seeing your investment squandered or worse yet, work against you. Though I am a recent arrival to the communications industry, my ti...Read the rest of this entry »

No detail too great or too small...

Posted by acumen on Friday, 15 June 2012 0 Comments

The saying goes, behind every great man is an even greater woman and in our industry, this translates to 'behind every great event is an even greater team'! Every detail of your event needs careful planning and scheduling, whether you are organising an intimate dinner party for your board of directors, a two-day industry specific conference, nationwide road show, the launch of an exciting new ...Read the rest of this entry »

Are you a LinkedIn Liar?

Posted by acumen on Wednesday, 30 May 2012 0 Comments

Earlier this month, I came across a post from Greg Savage, the Global CEO of Firebrand, that was provocative and made me sit up and think about the relevance and value of LinkedIn.  Greg's post noted a range of confounding aspects of LinkedIn, not all of which can be resolved. For the record, I think LinkedIn offers many benefits. It is credible, and an excellent and speedy way to find out, ...Read the rest of this entry »

Communications in a crisis - Christchurch

Posted by acumen on Monday, 07 May 2012 0 Comments

Communication in a crisis strips messaging down to its clear, concise core. Critical information needs to be regularly updated and conveyed, across all media, 24-7 if it is a national state of emergency. New Zealand's first ever national state of emergency (for a civil defence emergency) was declared by the then Minister of Civil Defence John Carter on 23 February 2011, in the wake of the 6.2 ...Read the rest of this entry »

The cloud debate - how and why it's gathering pace

Posted by acumen on Tuesday, 01 May 2012 0 Comments

I've been using cloud-based services for a little while now. I'd say the cloud has been my friend for at least 12 years when I signed up to Hotmail - a service I still use today. Then there's my daily use of online search services - it's hard to remember what I did BG (before Google). And more recently the boom in social networking services, from Twitter to Facebook to Pintrest, all running fr...Read the rest of this entry »

Social media and political campaigns

Posted by acumen on Thursday, 29 March 2012 0 Comments

Social media has transformed election campaigns. Through an endless broadcast of messages, social media sites like Facebook, YouTube, and Twitter have revolutionised the way politicians connect with their supporters and voting public. The days of relying on newspapers and radio to communicate has ended. Immediate, free, and continuous, social media now plays a critical part of political campaig...Read the rest of this entry »

We're ba-ack!

Posted by acumen on Monday, 23 January 2012 0 Comments

On behalf of the Acumen team, welcome to 2012! We hope you managed to find the best of the weather and, more importantly, had a great break with friends and family.  I'm pleased to report our team's looking refreshed and has wasted no time getting stuck in to a myriad of new projects. Great timing then, that we are welcoming a few new faces to the team to add to our people-power.  Acumen's...Read the rest of this entry »

The year that was

Posted by acumen on Thursday, 01 December 2011 0 Comments

Today is the 1 st day of December and the first day of summer.  That means sun and often a hint of celebration in the air as the party season for media and marketing industries kicks in.  It’s also an interesting time for last minute RFP activity and finalising programs launched across the year.  December is a useful time to learn from post analysis of campaigns and apply those learning...Read the rest of this entry »

Christmas fever - all hail the Christmas consumer

Posted by acumen on Thursday, 06 October 2011 0 Comments

It's only October, but Christmas decorations are already on sale and the big jolly man in red is making his list, checking it twice and figuring out who has been naughty or nice. It has been a busy year at Acumen Republic, and we are well aware that the silly season is approaching fast. Now is the time to think about how we are preparing ourselves, and our clients, for the office shutdown, a...Read the rest of this entry »

Why PR budgets are holding fast in the face of economic uncertainty

Posted by acumen on Friday, 09 September 2011 0 Comments

This comes back to the essential principle of why companies engage PR agencies in the first place. Too often, we hear that when times are tough, marketing budgets are the first to go. Fortunately for PR, when results are measurable and value is affordable, companies continue to invest in meaningful communications. The question is - what creates this value and how can we, as industry practition...Read the rest of this entry »

Knowledge is power

Posted by acumen on Thursday, 25 August 2011 0 Comments

As PR professionals it is our job to guide our clients into the future. PR is not just about selling a product, it never has been.It's about helping our clients create change in their organisation and their industry, as well as prospering in their business. It is about helping them to understand the importance of engaging with stakeholders and building relationships that last. With our knowledge...Read the rest of this entry »

You are not just a name

Posted by acumen on Thursday, 11 August 2011 0 Comments

Character defines people and brands more than names do. Names like Moonbeam, Flash, Rebel, Mack or Petunia are expressive, they carry with them a clearly defined character. It would be surprising (but kind of cute and ironic) for a brand, pet or person called 'Flash' to be cute, cuddly and ploddy. But most people, brands and pets have names that don't carry such a clear set of associations. A br...Read the rest of this entry »

Humanised technology

Posted by acumen on Monday, 11 July 2011 0 Comments

The IT revolution is no longer just about IT. Connections have expanded beyond hard-wired networks to create a phenomenon in which technology and human nature are working together to affect the politics, economics and security of societies across the globe - among both developed and third-world countries. Everyone is somehow connected - whether they know it or not. In February this year, The Af...Read the rest of this entry »

2011 over and out

Posted by acumen on Wednesday, 29 June 2011 0 Comments

2011 has been a busy, full year for Acumen Republic. In April we made leadership and brand changes, as Michael became Executive Chairman and I moved into the CEO role.  Shortly after, we gave ourselves a bit of a makeover...  simplifying our branding to a common name for all of the parts of our business - Acumen Republic.  We also refreshed our visual identity, including introducing you to ou...Read the rest of this entry »

Mobile Apps: Content on the go

Posted by acumen on Friday, 17 June 2011 0 Comments

We have seen the virtual explosion of mobile applications catering for those of us who prefer the small screen to the PC screen. The growth of "screenies" has been fuelled by a number of triggers, but the common denominator is the need for information to follow us where ever we go. What better way than to have this in our back pocket and visible on the mobile screen. Research from Ovum shows that ...Read the rest of this entry »

New brand and website launched

Posted by acumen on Thursday, 09 June 2011 0 Comments

Hi all, This is an exciting day for Acumen Republic and we're delighted to welcome you to our new website. We're very proud of the work around the evolution of our brand which is evident with the launch of the revitalised website this week. As one of the largest and most established Public Relations firms in the market, the Acumen Republic brand is well recognised. With the consolidation and ...Read the rest of this entry »

back up to top ↑

We believe in the beautiful business of communicating.